The SM Group signs a contract with Michael Martinez for monetary support in his goal to make it to the 2018 Winter Olympics.

Michael Martinez, who had discovered his love for skating at a very early age, honed his skills at the SM Skating Rink. He had joined international competitions such as those developed by the International Skating Institute and the International Skating Union, but his efforts have recently been noticed by the Public as the only Filipino representative at the Winter Olympics 2014.

To further develop his talent, SM Prime Holdings, SM Lifestyle Entertainment, Inc., and the SM Foundation teamed up to provide Martinez monetary support for his training and needs for skating.

The contract signing of Michael Martinez and SM was timely as Martinez will be leaving tomorrow for the 2014 United States to train in preparation of the Hilton Honors Skate America to be held in Chicago Illinois in October 22-26. Michael was one of the select few invited by the organizing committee of the Hilton Honors to compete in this prestigious event. Only World Top Ranking skaters, which Martinez ranks 27th, are requested to attend the competition.

The SM Group is proud to support athletes such as Michael Martinez, who has proven that a tropical country can succeed in a winter sport.