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Crowdsource the BLISS of a #LiveFreePH

By 6:30 PM , ,

How do you feel about the future? Is your family doing okay? Are the people around you hopeful or gloomy? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselves to our loved ones and to the community where we live. 


BLISS is a Facebook application that aims to get the pulse of Filipinos about their current financial situation as well as their outlook for the future.
“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areas that are in need of a bit more sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa.“Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”

How BLISS happens
 
Harnessing the power of crowdsourcing, BLISS gathers insights directly from consumers by asking Filipinos about their current state and their outlook for the future. Responses will be collected primarily via Facebook.

The results will be embodied by a map of the Philippines, where positive sentiments will be represented by sunny weather, while negative ones will be indicated by thunderstorms. This will be updated real time, with different aggregations available for viewing.

BLISS will also radiate warmth in real life, as the Sun Life Foundation pledges to match survey responses with a donation to help localities with bleak outlooks, as indicated by the stormyicons in the results map. Inspired by the practice of bayanihan (communal work), the initiative translates insight to action, viathe information that will be shared by online users.


BLISS to #LiveFreePH

From the present to the future, BLISS narrates the changing story of Filipinos from multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns;food, nutrition and financial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.

Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go to http://bit.ly/1hDBxhn to begin.

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